Budapest at night. Summer 2012
It takes a thousand words
A photography professor once told us you could look at a photo and think the guy in it is raging and screaming, but he in fact was just sneezing. We can describe a photo in a thousand words, more or less, if you want, but what kind of words are they?
People are fascinated by creativity. I humbly think it is the easiest aspect of any design project. You dream and enjoy the work while solving the puzzle, you love doing it. Passing on the “creation” to your client and having them understand it, brave it and take it seriously is what’s truly hard.
Yes, we are pretty versed visually, but not being able to choose those thousand words correctly will make or break a project. Speech is the basic tool of communication and being able navigate between the right amounts of the rational and the subjective is very, very hard.